In the Fall of 2019, I chose to take a Marketing course to compliment my Business Management degree. I’ve always been interested in Marketing, and after taking this course I really learned a lot about the principles/ strategies/ and concepts in Marketing. We had the opportunity to create a business that would address the unmet needs/wants of a particular audience segment. I came up with the idea of a mobile app called “DesiYou”. This is an app targeted towards South East Asians who want to purchase gently worn Desi ethnic clothing/ jewlery for a lower price. This gives the Desi community the opportunity to re-sell their clothing, and also gives customers the option to buy clothing at a lower price. Check out my final paper, and powerpoint presentation to learn more!
